Corporate Design (Re-Defined) STADT.WAND.KUNST 

Juliane Gutschmidt (Gestaltung Mannheim) created the Re-Design in 2019-2020 and configured corresponding media with the new visual language. To implement an architectural look, Gutschmidt searched for a modern and geometric typeface, using "Lemur" by Tightype. Still readable but having angular details, Lemur was the perfect compromise. The logo shape displays an abstract silhouette of a scissor-lift platform. The shape consists of three wide X letters, all stacked. To make the shape more vivid and realistic, the middle was a bit indented. The design language of the symbol comes from the logotype. On the right part of the logo there is a three-line word mark, Stadt.Wand.Kunst. The logo is flexible and separable, it has several variants, designed for various uses. 

The Job was designed to create a ground for prospective adaptions.